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Lufthansa can now twitter your location to your friends

Posted on 17. Oct, 2009 by Ali in technology

Lufthansa has rolled out an online tool designed to allow air travelers to share updates during their journeys via Twitter and Facebook. (Jazeera Airways, Emirates, and Kuwait Airways are all included)

Called MySkyStatus, the application takes users’ flight information, including departure and arrival data, and matches it to Lufthansa’s feed of airline traffic. The result: automated tweets or Facebook status messages when flights take off and land, as well as updates en route.

Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand’s differentiation, which is its “passion for precision,” according to Profero North America CEO Wayne Arnold.

That passion manifests itself in many ways at the airline. An upcoming ad campaign will tout Lufthansa’s industry-leading stats for on-time arrivals and its policy of tasting wines at 30,000 feet, since wines’ flavor can change at high altitudes.

to read the rest of the story please refer to the source: Branweek