Spirit.com.kw marketing failure
Posted on 12. May, 2010 by Ali in random
We have seen their tease ads for few days now on our local newspapers and they have finally brought us what their ads are all about. apparently the company is developing a mixed-use development and customers would be in love with their project. When i went to check their website … it was not there. I tried different browsers, different internet connections but i still couldn’t connect! i wonder how can you pay all this money and place your website on the ad but it still doesn’t work especially the ad doesn’t say much about the project.
Update: i just checked Kuwait Top Level Domain Name Center and found the following;
The domain SPIRIT.COM.KW is registered.
Holder Name: Spirit Real Estate Development Co.
Registration Date: March 11 – 2010
Expiry Date: March 11 – 2012
ISP: KEMS – Gulfnet International/Kuwait Electronic Messaging Services Co.
Apparently the company registered the domain during the tease ads and a day before the release of the official ad.
Update 14.5.2010 : the site is now up but doesn’t have any information